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ARPP Budget Reallocation Calculator

Introduction
The budget reallocation calculator is based on the average marginal ROI (Return on Investment) results obtained in the ARPP (Analysis of Return on Pharmaceutical Promotion) Study. The calculator provides the opportunity for marketers to measure the impact of changes in budget allocations for the four most commonly used promotional tactics that were analyzed by ARPP. The four tactics were: Detailing, Direct-to-Consumer Advertising, Advertising in Medical Publications, and Physician Meetings & Events.

Click "Next" to see how to use the Budget Reallocation Calculator


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